When your email list is error-free, updated and relevant- you are assured that you can run a strong multi-channel campaign.
Attracting the attention of consumers can be both easy and tough in this digital marketing era. Consumers today are highly conscious. While they will surely read a good, crisp and relevant email that describes your product or service – they could also easily unsubscribe or report spam if you don’t appeal to them. So, you have to be highly vigilant about how you build your email list and sending your prospects’ promotional emails.
Understanding your brand and the target audience is the first point of reference for creating a good email list. With your traditional list, as a marketer, you need to optimize marketing campaigns making the best use of the database that includes consumer’s preferences, what they like and dislike.
Let’s look at the following five tested and successful ways you can make your email list a strong repository for business:
1- Make your database relevant
The first question you need to ask yourself is – is my email marketing database relevant? If not how can I make it such? The market today is flooded with providers of database offering leads and several other data that could be apparently leveraged for business. You must enquire what makes your set of email list you plan to buy unique and relevant. Once, your database provider gives you ample information that shows the uniqueness of your email list with the sample data, you would further have to verify if this database would complement the campaign you are about to run.
2- Is the email list a reflection of actual prospects
You need to make sure you have an actual list of prospects and not irrelevant and spammed. The database you plan on buying must include all details you require of prospects who might be interested in your service or product. Good email database must be able to add plus reflect past behavior of consumers, giving you a good insight into their buying behaviors and patterns.
3 – The source of email list collected
Ideally, you need to check how your emailing lists were collected. Most of the time you forget to pay attention to the source of data you were purchasing. Knowing where your data source is really vital to understand the purpose of why the particular email list was used earlier.
4 – Is your Email database well-segmented?
It’s vital that you ensure that the email database is absolutely representing the consumers you are targeting to reach. You need to understand that consumers will differ in their perspectives and needs. By segmenting your database you would be able to understand different layers of your prospects. This way you could leverage the list in a much creative manner and tailor-make your email for better consumer reach. This way you could multiply reaching your target market. However, to fathom the accuracy of the list, you have to understand the target prospects.
5 – How often do you update your Email database list?
Markets are always volatile, where consumer attitudes tend to shift at a lightning pace. Hence, it’s vital that you often run campaigns for customers to update their latest information and preferences. This factor must be especially considered if the market is prone to huge seasonal swings, trends changing based on geography, or even availability concerns.
Once you have a good email list as your repository, make a good and clear pitch with crisp and impeccable content. This will ensure your prospects will open your email and giving you a good probability of conversion rates.